President's Message

In recent years, a large scale of ESG (Environmental, Social and
Governance) Investment has seen an unexpected surging in
countries worldwide. Especially in heading towards realization of
Carbon-Zero society, sustainability effort has been a challenge
globally. A "New Normal" state is born at a fast pace, through the
fusion of the latest technology and human wisdom in various fields.
Establishment in competitive advantage has become active in corporates. By utilizing digital technologies, corporates are transforming their business models, together with the revolutions in corporate culture and organization, in order to meet the needs of customer and society.

On the other hand, people's lifestyle is now deeply connected to four concerns: Health, Economy, Community (Human Relationship), and Security. In other words, drastic changes are taking place for diverse lifestyles.
On top of a higher user-friendly environment, what is key in life is that adequate security is ensured, providing families a safe and comfortable society.

Our missions, no matter where and when, we put ourselves in customers' shoes, providing adequate solutions to customers, arrangements and services of provisions in emergency situations.
ASAHI ELECTRIC CO., LTD, since its founding, we dedicate ourselves in enriching people's lives as a general electric & electronics company.
Our vision "People-to-People Mutual Trust", we commit ourselves in contribution to community, together with the expansion our essential business in providing essential products for a better life to the world.

President CEO Kimio Terada

Corporate Philosophy

Founding Principles

1.To maintain the ongoing viability of our business is our top priority, upon which all ideas and approaches shall be based.

2.Never cause anyone to regret their involvement with the company- whether a business partner or employee; in an internal or external relationship.

Management Philosophy

Basic Philosophy

We will value human contact, always view the other person's perspective when deciding and taking action, and we will contribute to the society by becoming a partner of one's electronics life.

Our Mission

We will strive to constantly develop new products and build new systems, and improve people's lives through electronics as a manufacturer/vendor.

Our Position

We will value our customers and business partners, and with our employees, we will strive to create a company in which the joy of helping society can be felt so that everyone may lead happy lives.

Our Corporate Vision

Through unfailing effort, constant improvement, and reinvention, we will aim to be recognized worldwide as an industry leader.

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