Head Office Location : 574-0053, JAPAN
4-10, Shinden-Asahimachi, Daito City, Osaka, Japan
Founded : March 1970
Capital : 96 million yen
Sales : 20,820 million yen (Fiscal year ended October 2023)
Number of Employees : 301 (Including group companies:388) (As of October 31,2023)
Officer : Chairman Shoji Terada
Vice Chairman Tsugushi Fuki
President CEO Kimio Terada
Executive Director Noriaki Kodama
Auditor Yasuo Terada
Auditor Kentaro Kojima
Executive Officer Takashi Onozawa
Executive Officer Masaya Sawano
Executive Officer Toshiyuki Onodera
Executive Officer Yukiteru Nishimori
Global Sales Area : Taiwan
Hong Kong

Sales Trend

Major Offices



Asahi Electric Trading Corporation was established in Daito City, Osaka
Set up its sales agencies in a number of prefectures in Japan Developed major superstores


Established Tokyo Sales Office in Higashi Kurume City, Tokyo to reinforce market share in the Kanto region


Set up Fukuoka Sales Office to reinforce market share in the Kyushu region


Introduced IT much earlier than competitors
Head Office integrated and controlled business operations with logistic tasks in line with business expansion


Set up Sales Office in Sendai City
Entered the HC market


Introduced online systems between Head Office and branch offices


Introduced incentive stock option system
Employees participation in management to assist enhancement of responsibilities, awareness and asset generation


Established GMS / DC in Daito City, Osaka for improvement in logistic tasks


Started the primary medium-term management plan ("Sunrise Strategy" focusing on year 1990) Introduced TQC


Founded Asahi Kyoeikai with an aim to promote friendship in line with information exchange with clients, product reform and enhancement of logistic systems


Established Campaign Mark 21
Pursued the creation of excellent products, with an enhancement in services for the 21st century
Set up Higashi Nihon DC in Kanuma City, Tochigi Prefecture as the logistic base for Eastern Japan


Improvement of development management environment
Reinforced management systems
Introduced comprehensive system and divisional organization, in order to establish and expand our management concepts
Held special events internally and externally, to celebrate the 20th year anniversary of company formation
Joined Western Japan Electrical Installation Material Distributors Welfare Pension scheme, for improvement in the company welfare system


Introduced IT equipment (AS/400 office computers) to support comprehensive system establishment


Set up Hiroshima Sales Office to reinforce market share in the Chugoku and Shikoku regions


Changed the company name to Asahi Electric Corporation


Relocated Nishi Nihon DC in Daito City, Osaka


Installed a dedicated show room within the Head Office as an action for basic product development and a part of CS


Relocated Tokyo Branch Office in Maezawa, Higashi Kurume City, Tokyo, installing a show room to enhance information contact as the base for Eastern Japan Sales Division


Relocated Kyushu Sales Office in Maezawa, Higashi Kurume City, Tokyo, installing a Logistic Center to accommodate customer requirements
Installed a multi purpose show room to intensify sales potential
Relocated Sendai Sales Office to Izumi-ku, Sendai City


Launched new businesses in gardening and health equipment


Relocated the Information System Department to Nishi Nihon DC
Replaced the old IT equipment with new versions
Held special events internally and externally to celebrate the 30th year anniversary of company foundation


Installed a groupware called "Notes" companywide as a part of the information faculty improvement strategy
Our product called TAPRUN received the Osaka Governor Award in the JAPAN DIY SHOW 2000 OSAKA
Increased capital reserve to ¥96 million


Moved Gardening and Health Equipment Division away as a separate company
Our simplified security product received the Chairman Production Bureau Award from the Ministry of Economy, Trade and Industry at JAPAN DIY SHOW 2001 OSAKA


Opened office in Shenzhen China
Started outsourcing logistic tasks, in Nishi Nihon DC
Relocated Head Office to integrate functions within the office
Our fluorescent light cover received the Buyers Award at JAPAN DIY SHOW 2002 OSAKA


Relocated China Office to Hong Kong
Our LIGHTING BAR received the DIY Chairman Award at the JAPAN DIY SHOW 2003
Set up Sapporo and Nagoya Sales Offices


Our LIGHTING BAR won the prize of the DIY New Product / Hit Product Contest at the JAPAN DIY HOMECENTER SHOW 2004
Held special events internally and externally, to celebrate the 35th year anniversary of company foundation


Held the first private product viewing session in the Osaka Head Office
Our sensor light received the Golden Award of DIY New Product / Hit Product Contest in JAPAN DIY HOMECENTER SHOW 2005
Fully upgraded our mission critical systems and installed DWH


Integrated Sapporo Asahi Electric Corporation to launch a new division as the Hokkaido Sales Division
competition,our new innovation product "LED electric bulbs" has been selected as a DIY innovative hit item
Participated in "Team Minus 6%," a national campaign to prevent global warming


The main office DC started outsourcing its logistics service
The main office was remodeled to enhance its business function
The fiscal year changed from the end of March to the end of October for closing an account


Our Tokyo office building was remodeled and a private viewing of products was held, aiming to strengthen business in Eastern Japan
Our rechargeable pocket handwarmer won the silver prize at the THE JAPAN DIY HOMECENTER SHOW 2008 as a "product that is friendly to people and the environment"


Various commemorative events were held both internally and externally to celebrate our 40th anniversary as a company
Participated in the Adoption Program (periodic beautification activities for roads in surrounding areas, etc) of Daito City, Osaka Prefecture


Replaced some fluorescent lamps in the head office building with LEDs, as a part of energy-saving and global warming preventive measures
Formulated product safety voluntary action guidelines, aiming for compliance with laws and regulations and fulfillment of social responsibilities
Construction of exterior walls of the head office building, using heat shield paint on south west wall surfaces, with heat shield film attached to windows, aiming for environmental friendliness
Participated in an overseas exhibition (Hong Kong Electronics Fair)
Joined the Challenge 25 Campaign, a national movement for the prevention of global warming


Nagoya Sales Office relocation
Our company's highpower LED headlight for bicycles won the award for "Best Hit Product" at the JAPAN DIY HOMECENTER SHOW 2011


The next step in our global strategy is to establish warehousing overseas (in Shenzhen, China)
We exhibited at the LED Next Stage trade show for lighting fixtures
At our head office we use employee ID cards and computerized security equipment
The ERGOForm series of aluminum LED flashlights won the 2012 Good Design Award
We are carrying out CI and CSR efforts based on our founding principles and code of conduct


Relocated Fukuoka Sales Office and Kyushu Distribution Center


"LED slim and flat light" was selected in the new products contest and also won third prize in the popularity contest of the general guests division at the JAPAN DIY HOME CENTER SHOW 2014
Moved distribution division away as a subsidiary company with the aim to adjust with the current distribution environment and to improve consumer satisfaction


Celebrated the company's 45th anniversary with ceremonial events
Rebuilt head office, and set up second head office buliding
"Makimaki cable tie series" won a prize in the JAPAN DIY HOME CENTER SHOW 2015


Offered a donation to Shiga Prefecture to support the National Sports Competition and the National Para-Sports Competition
Offered a donation to Daito City as a part of community contribution
Signed a contract to be the official partner of the professional basketball team,"Osaka Evessa"


Donated Personal Alarm devices to Elementary Schools in Daito City, Osaka, Japan
Donated some shuttle buses to the Child Development Support Center


A courtesy call in honor of good corporate citizen from the local tax office
Donated Personal Alarm devices to Elementary Schools in Daito City, Osaka, Japan
"New Product Category" prize to our product "Slim Rotary Tap" at JAPAN DIY HOMECENTER SHOW 2019
Special prize to our product "DECT Wireless Intercom" at the 20th Intercom of the Year


The 50th anniversary of our foundation celebrated
Donated Personal Alarm devices to Elementary Schools in Daito City, Osaka, Japan
Honored as a good corporate citizen by Osaka Prefectural Police Headquarters
ELPA LED Sensor Light won the Best Hit Award at JAPAN DIY HOMECENTER SHOW 2020 ONLINE


Celebrated Golden Jubilee (50th Anniversary)
Donated Personal Alarm devices to Elementary Schools in Daito City, Osaka, Japan
Medium-Term Management Plan (54th to 56th Terms) started
Umeda Office opened in Osaka, Japan
Shinjuku Office opened in Tokyo, Japan


Donated Personal Alarm devices to Elementary Schools in Daito City, Osaka, Japan
ELPA "LED LAMP ROUND TAP WITH ONE SWITCH" won the Gold Prize for New-Product Category at JAPAN DIY HOMECENTER SHOW 2022
Joined SIAA (Society of International sustaining growth for Antimicrobial Articles)


Donated Personal Alarm devices to Elementary Schools in Daito City, Osaka, Japan
Got installed the Activity-Based Costing Software "Logimeter"
ELPA product "HAND WASHING SUPPORTER" won third prize in the Product Contest "Buyers Popularity Vote" at JAPAN DIY HOMECENTER SHOW 2023

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